In 1999, with the help of a friend, he launched his first online advertising company that catered to the online gaming industry. The company experienced success and inspired Matt to continue providing services in the growing SEO industry. Matt moved back to Canada in the early 2000s and completed his degree at the University of Toronto. After graduating, he went on to work for Kanetix.com. While there, Matt got the Kanetix.com insurance website to rank #1 in Google search results, which helped bolster the company’s online presence and client base. Realizing the growing influence of SEO, Matt created the Search Marketing program at henderson bas kohn, a respected Toronto interactive agency. His technological prowess and business acumen earned him an invitation to work for a Bermuda based bank as an Internet Marketing Specialist, which is were he discovered a need for online reputation management. In 2010, Matt again returned to Canada and opened Reputation.ca in order to offer his reputation management services to the masses. In addition to his daily work at Reputation.ca, Matt likes to share his insights into online reputation management through media appearances, court legal expert sessions & teaching opportunities. Matt is also the Co-Founder and Technical Adviser for the BermudaScholarships.com website, a website he built during his time in Bermuda which went on to become the national standard system for applying for scholarships.