Matthew Owen Earle
Contact
- Call: (441) 300-8082
- Email: me (@) mattearle.com
Objective
Interested in advancing my career in marketing and producing exceptional results for an exciting employer. I want to continue to focus on building online marketing programs that deliver real business results and positively promote brands online.
Education
HBSc. (Chemistry), University of Toronto.
Honours
- 4.0 GPA
- Graduated With Distinction
Experience
Internet Marketing Specialist/Founder
SearchFaction - www.searchfaction.com and Bermuda Internet Marketing www.internetmarketing.bm - Hamilton, Bermuda - (May. ‘09 – Current)
- Performing search engine marketing services for Bermudian and international clients.
- Business development, contract negotiations, public relations tasks and client presentations.
- Developing custom online applications using modern web user interface technologies.
- Building websites and facebook pages for companies to communicate with consumers and promote themselves online.
Internet Marketing Specialist
Lines Overseas Management - www.lom.com - Hamilton, Bermuda - (Sept. ‘07– April 09)
- Generating 100’s of leads and automating sales force management to improve close ratio to open accounts.
- Developed an excellent website with built-in search engine marketing at a fraction of the cost had the company hired a top U.S. agency.
- Developed an automated CRM newsletter which is constantly growing in readership and proving to be a highly valuable marketing tool.
- Designed and developed a translation engine to display the website in 6 languages.
- Designed and developed a method for creating new mutual fund fact sheets.
- Exposed company’s products and services to over 20,000 website visitors who would not have seen or heard of LOM otherwise.
- Designed a series of attractive newspaper ads that would have cost ~$40,000 from local design firms.
- Narrowed the focus of LOM’s online marketing and clarify their value proposition, and product positioning.
- Building thousands of links to LOM.com including links that show LOM in a positive light.
Media Specialist (6 month contract)
henderson bas - www.theniceagency.com - Toronto - (January – July ‘07)
- Developed search engine marketing strategies for some of Canada’s biggest brands. Implemented search engine optimization best practices.
- Developed new revenue streams and increasing business profitability.
- Improved usability and conversion rate of websites.
- Managed resources and delivered projects/reports to management.
Online Marketing Specialist
www.kanetix.com /
www.kanetix.ca - Toronto - (May ‘05 – January ‘07)
- Built search engine and affiliate marketing programs.
- Developed long term traffic partnerships with major web sites.
- Overhauled Google Adwords, MSN Ad Center and Yahoo Overture marketing campaign.
- Developed new revenue streams and increased business profitability.
- Improved usability of Kanetix websites. Managed resources and delivering projects/reports to management.
- Achieved many top 5 rankings on Google.ca and Google.com with limited budget, as compared to competition, for extremely competitive terms.
Business Analyst/Programmer
GlobalNetDirect Online Inc. - Toronto - (June ‘04 – Jan ‘05)
- Analyzed DirectTV ICS system and creating system enhancement tickets.
- Programmed ASP/Access and PHP/MySQL websites for clients.
- Succeeded at inside sales and business development.
- Wrote large and complicated SQL queries for accessing information.
Marketing Assistant
TD Waterhouse Investment
Advice - Toronto - (Jan ‘03 – June ‘04)
- Provided administrative, technical, marketing support to a Senior Investment Advisor.
- Delivered a high level of quality service in a timely, efficient and courteous manner.
- Learned marketing tactics, advertising methods and sales techniques.
- Formally trained in sales, customer service and product knowledge.
Entrepreneur/Web Developer
Bright Idea Media
- (May ’99 - Present)
- Built and marketed large music licensing catalogue in PHP/MySQL. (www.copyrightgroup.info)
- Lots of graphic design, copywriting and Java programming experience.
- SEO consulting for gambling companies.
Web Developer
Just4Clicks Enterprises Inc.- Huntington Beach, California - (Sept ’99 - Aug ‘01)
- Programmed Java chat applets to add interactivity to
websites. - Generated graphics for marketing materials and promotions.
- Increased search engine ranking on AltaVista of many adult/gamblingweb sites through
scripting and other early SEO strategies. - SQL and ASP database programming.
Computer Skills
General
Extensive internet and computer knowledge and problem solving skills developed from 10 years of work, three engineering computer classes (C Programming and Java Programming), and personal interest.
Programming
Strong HTML, CSS, Java skills for adding interactivity to web pages and developing applets. Can proficiently code HTML/PHP/ASP documents of any type. Can create complicated Flash animations for use on web pages. SQL – writing queries, creating databases, accessing queries, stored procedures. Linux – configuring and installing programs, web server administration.
Analytics
Extensive experience with many analytics packages - Google Analytics, Urchin, WebTrends, Atlas, ComScore Media Metric, EMarketer, OpenTracker, Raw SQL, SEOElite, Wordtracker, DigitalPoint Keyword Tracker, Yahoo Site Explorer, Google Webmaster Tools.