Matthew Owen Earle

mattearle@rogers.com
www.mattearle.com

Objective

Interested in advancing my career in online marketing and producing exceptional results for an exciting employer. I want to continue to focus on organic search engine optimization and other complimentary areas of internet marketing.

Education

Honours Bachelors of Science in Chemistry, University of Toronto.

Honours

• 4.0 GPA
• Graduated With Distinction
  

Experience

Internet Marketing Specialist

Lines Overseas Management - www.lom.com - Hamilton, Bermuda

Planning, designing and managing development of new corporate website and landing pages.
Properly managing external vendors to reduce costs and deliver superior product.
Leveraging advanced internet marketing tactics to market LOM's services.
Implementing SEO, PPC, affiliate marketing, and display advertising towards increasing awareness of LOM brand, acquiring customers and promoting asset management products.,
Managing resources and delivering projects/reports to management.
(Sept. '07– Current)

Media Specialist (contract)

henderson bas - www.theniceagency.com - Toronto

Developing search engine marketing strategies for some of Canada's biggest brands.
Implementing search engine optimization best practices.
Developing new revenue streams and increasing business profitability.
Improving usability of websites.
Managing resources and delivering projects/reports to management.
Search Marketing Lead
(April '07)

www.kanetix.com / www.kanetix.ca - Toronto

Managing search engine marketing team.
Developing long term traffic partnerships with major web sites.
Running Google Adwords, MSN Ad Center and Yahoo Overture marketing campaign.
Developing new revenue streams and increasing business profitability.
Improving usability of websites.
Managing resources and delivering projects/reports to management.
Achieved many top 5 rankings on Google.ca and Google.com with limited budget, as compared to competition, for extremely competitive terms: car insurance, home insurance, house insurance, motorcycle insurance, california car insurance, los angeles auto insurance, auto insurance quotes
(May '05 – March '07)

Business Analyst/Programmer

GlobalNetDirect Online Inc. - Toronto

Analyzing DirectTV ICS system and creating system enhancement tickets.
Independent programming of ASP/Access and PHP/MySQL websites for clients.
Inside sales and business development.
Creating large and complicated SQL queries for accessing information.
(June '04 – Jan '05)

Marketing Assistant

TD Waterhouse Investment Advice - Toronto

Provided administrative, technical, marketing support to a Senior Investment Advisor.
Delivered a high level of quality service in a timely, efficient and courteous manner.
Learned marketing tactics, advertising methods and sales techniques.
Formally trained in sales, customer service and product knowledge.
(Jan '03 – June '04)

Entrepreneur/Web Developer

Bright Idea Media - Toronto

Built and marketed large music licensing catalogue in PHP/MySQL.  (www.copyrightgroup.info)
Lots of graphic design, copywriting and Java programming experience.   (see gallery)
SEO consulting for gambling companies.
(May ’99 - Present)

Web Developer

Just4Clicks Enterprises Inc.- Huntington Beach, California

Programmed Java chat applets to add interactivity to websites.
Generated graphics for marketing materials and promotions.
Increased search engine ranking onm AltaVista of many adult/gambling
web sites through scripting and other early SEO strategies.
SQL and ASP database programming.
(Sept ’99 - Aug '01)

Computer Skills

General

Extensive internet and computer knowledge and problem solving skills developed from 10 years of work, three engineering computer classes (C Programming and Java Programming), and personal interest.

Programming

Learned C and Java programming at U of T. HTML, Java skills concentrated in adding interactivity to web pages and developing applets. Can proficiently code HTML/PHP/ASP documents of any type.  Can create complicated Flash animations for use on web pages.  SQL – writing queries, creating databases, accessing queries, stored procedures.

Analytics

Extensive experience with many analytics packages - Google Analytics, Urchin, WebTrends, Atlas, ComScore Media Metric, EMarketer.

Software

• SEOElite, Wordtracker, DigitalPoint Keyword Tracker, Yahoo Site Explorer, Google Webmaster Tools and many other custom programmed tools.
• Familiarity and working knowledge of UNIX/Linux.
• Complete knowledge of Microsoft Windows, XP, 2000, Excel, Word and Frontpage. 
• From experience as web site developer have mastered Adobe Photoshop and Image Styler, Macromedia Dreamweaver and Flash, 3D Studio Max, C Programming.

Complete references are available upon request.