Matt Earle

Good Day,

As I am sure you are well aware, the news cycle has been dominated over the past two weeks by stories of Facebook’s misuse of user data, and specifically, the data mining breach that was performed by political consulting firm, Cambridge Analytical.

Online privacy and data usage plays hand-in-hand with reputation management and the ability for people to control their online presence.  We are supportive of privacy policies that are truly transparent and are communicated to users in clear, unambiguous terms. We are also supportive of policies that do not use consumer’s data against them in a malicious or concealed way.

These are all reasons why Reputation.ca does not sell, lease or do anything with your data that is not transparently communicated to you.

Our website has a function allowing clients and non-clients to login to their Reputation.ca platform through their social media accounts, one being Facebook.  Users of our software benefit from:

  • being able to see their true Google search results, uninfluenced by location, search history, cache, and other factors;
  • how their Google search results have changed over time;
  • any alerts to new mentions of them online.

Our software is a critical measurement tool in our ability to provide the highest quality, most effective online reputation management services in the industry.

When you connect your Facebook or other social media account to our software, we specifically do not sell or give that data to anyone else.

What you need to know about your privacy following Facebook’s data scandal:

  • As always, consider carefully what you post online.  The cardinal rule of good online reputation management remains the same: always consider carefully what you post on social media channels.  That goes not just for Facebook, but for any other social media channel you use. Remember: what you post on social media lives forever and can influence your online reputation, employment and your private life for years to come.
  • Understand what data Facebook already has on you: It’s important for you to understand what information Facebook has on you, so you can get a better idea of what information has been exposed.  Facebook provides a way to download your data and clear instructions on how to do it here.
  • Review your Facebook privacy settings: In the past, Facebook’s privacy settings were notably confusing and not user-friendly.  Facebook is now taking steps to create a clearer, more simple privacy menu for its users. Make sure to review this new menu and understand the privacy settings as it relates to your own Facebook account.  It’s recommended to air on having your account be more private versus less.
  • Think twice about using your Facebook account to connect to outside apps: Of course, using your Facebook account to register for apps and other online platforms is easier.  A couple clicks and you are done. But, following this news story, it’s important to carefully consider connecting your Facebook account with outside apps. Don’t do it unless you are truly comfortable with the risk that your data will be shared with other third parties outside of Facebook.  There’s always a less risky sign-on method: simply sign on directly with the online app or platform.

Matt Earle

President, Reputation.ca