http://www.mattearle.com Fri, 16 Apr 2010 12:39:33 +0000 http://backend.userland.com/rss092 en This is such a cool advertising campaign for the new GAP Sprize loyalty campaign: http://adsoftheworld.com/media/ambient/gap_sprize_loyalty_program_launch Though it seems rather blunt and obvious, no one had done it before and it is actually very clever. Not to mention the free buzz something this clever gets because it is very bloggable, twitterable and ... http://www.mattearle.com/gap-store-sprize-turned-upside-down/