GAP Store Sprize Turned Upside Down

Posted by admin on January 20, 2010 at 11:50 am.

This is such a cool advertising campaign for the new GAP Sprize loyalty campaign:
http://adsoftheworld.com/media/ambient/gap_sprize_loyalty_program_launch

Though it seems rather blunt and obvious, no one had done it before and it is actually very clever. Not to mention the free buzz something this clever gets because it is very bloggable, twitterable and smart. Even looks like a great execution. Wish they would do something like that here in Bermuda. Anyway, enjoy the video, only takes two minutes and is pretty cool.

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