Monthly Archives: December 2012

Differentiation - The 7 Principles of Online Marketing Part 2

My advertising programs bring visitors to your website, and compelling differentiation converts them into clients and customers. Differentiators are what you combine to create the unique selling propositions or value proposition that distinguish your offerings from those of the competition.

Focus - The 7 Principles of Online Marketing Part 1

One of my core goals is to improve how quality businesses are represented on the web and further to that goal we publish and distribute educational information about online marketing. We know that our competitors will see this information and then incorporate it into their service offerings too but that is OK with us [...]